Put your family 1st with Smart Family Life Insurance

Rated 1st by Fairer Finance

  • Cover just £6.74 a month* in the first year
  • £60,000 - £750,000 of cover
  • 10% Smart Cashback®
  • No medicals or forms to fill in

Getting a quote is stress-free and easy

We're rated 1st for life insurance and Gold for our customer service – so you’re in good hands with Smart.

Life's special, protect the ones you love today

Choosing to protect your loved ones with life insurance is a great decision that you can make today. You might be starting a family or already have dependents that rely on your income. You might have taken on a mortgage or other financial commitments such as loans and credit cards. If the worst happens and you don't have life insurance, you could put extra pressure on your family. Protecting the ones you love with life insurance can help them manage their financial worry at a difficult time enabling them to focus on supporting each other and remembering the good times you shared together.

Protect your family today call FREE 0800 877 8818 or

You're making the Smart choice

  • Rated 1st by Fairer Finance
  • Backed by 150 years of experience1
  • 99.7% of all claims paid2
  • UK Call Centre
  • Free Will Kit included
  • No medicals, no blood tests

1The products offered by Smart Insurance are provided by Scottish Friendly.

2Scottish Friendly approved and paid 99.7% of all life insurance claims received in 2016.

What is Smart Family Life Insurance?

Our policy is a great way to protect your loved ones, even on a tight budget, and instantly protects them from financial worry should you die and your income is no longer there to support the family finances. 

If you live in the UK and are aged 18 to 64, Smart Family Life Insurance is here to help protect your family’s financial future.

Why choose Smart Insurance?

When you're ready to protect your family's future our UK based call centre is waiting to walk you through the quick and simple process of buying Smart Family Life Insurance. You’ll also get back 10% of your first year’s premiums, which will automatically be paid within 14 working days of your 12th successful monthly premium payment.
So go ahead. Laugh, love, relax. Let Smart Insurance look after the future while you enjoy today.

Our call centre is ready, call FREE 0800 877 8818 or

What our customers say

...I was very pleased with all the information I received and I got a free M&S card so now I have peace of mind, thanks British Seniors.

Elaine - March 2019

Incredible service! No pestering, no pressure (unlike some companies) and policy arrived the next day. Superb service!

Jennifer - February 2019

Things to consider

  • There is no cash-in value at any time
  • Ensure you choose enough benefit amount, as inflation may reduce its buying power over time

Secure your family's future, call FREE 0800 877 8818 or

Terms and Conditions:

*For a 32-year-old, non-smoker on an individual Age-Based family life insurance policy with a £100,000 benefit amount. Terms and Conditions apply

Depending on your age