Why your review matters to us
By choosing Smart Insurance, you’re placing your trust in us to help you to protect your family and the life you’ve built for them. It’s understandable that you want to make sure you’re getting the best for them, because they are at the heart of everything you do. You want to make sure that if the time comes, they’ll have the support they need. When you choose us, you’re choosing a trusted provider with plenty of experience helping families across the UK. Our customer reviews speak for themselves.
We guarantee high quality products and award-winning service that you can trust. You don’t just have to take our word for it though. Smart Family Life Insurance has earned a 5-star rating on Defaqto, and our service is rated ‘Excellent’ on Trustpilot. We have also received the Platinum Trusted Service award from Feefo after winning a Gold Award every year since 2015 and are ranked No.1 in the life insurance market for customer experience by Fairer Finance. What’s more, The Times Money Mentor named us Best Life Insurer in their 2023 awards. We're delighted to have won this title for our affordable, accessible products.