
Every day, we make decisions we believe are best for our family. That’s why personalised protection can matter so much if the unexpected happens.
Designed to protect family life, Smart Family Life Insurance offers UK residents aged 18-64 up to £750,000 of cover, depending on your age. It offers a simple, flexible way to help pay the mortgage, clear debts, or support your children if the worst should happen to you.
You’ll receive immediate cover from day one1 and 100% of your benefit amount upfront if you're diagnosed with a terminal illness.2
Applying is easy. There are no complicated forms, medicals, or blood tests. We just ask a few health and lifestyle questions. You can also tailor your cover further with optional extras like Critical Illness and Children’s cover to fit you and your family.
Speak with our dedicated UK team today and learn how you can protect the life you’ve built, the Smart way.
We're here to help our customers protect the life they've built with their loved ones. Part of how we do this is to provide the best possible service and products. Here are just some of our customer ratings we've earned for our excellent customer service, and some of the awards we've won so far.

When buying life insurance there are a couple of key things to remember. Here's what you should keep in mind when you are considering your life insurance policy: