Smart Insurance Comes Out On Top with Fairer Finance

Smart Family Life Insurance

Smart Insurance has topped Fairer Finance’s latest customer experience ratings for life insurance, but what does that mean? 

Fairer Finance ratings are designed to help customers make informed decisions when it comes to financial service products. We all know the world of finance can be hard to grasp at times and even the savviest person can be left feeling confused by financial jargon and statistics. But when you understand the quality of a product, you can make better decisions when it comes to putting financial protection in place for your loved ones.  


What are Fairer Finance customer experience ratings? 

Fairer Finance is a consumer group, research agency and consultancy. They aim to create a fairer financial services market that works for the everyday consumer. Here’s how their customer experience ratings work: they rank businesses based on customer polling, data around complaints made to companies and their own unique transparency analysis. They also provide product quality ratings where financial services are ranked based on their features. Their ratings are there to help customers make better financial decisions and to encourage companies to compete on factors other than price. 

Take a look at the Fairer Finance customer experience ratings chart:  

Why does Smart Insurance rank so high with Fairer Finance? 

You might be wondering how Smart Insurance has earned its number 1 spot? Well, there are a few factors that make Smart Insurance a reliable life insurance provider. Here’s how you know we’ll be there for you and your loved ones when they need it most: 

Our policies were designed with you in mind 

Our policies have been designed with our customers best interest in mind. We want to make it easy to put protection in place. Not only that but we want you to feel confident that you have adequate insurance for your loved ones.  

  • There are no medicals or complicated forms to fill in (no matter which policy you choose). 
  • You’re covered immediately for accidental death with any of our policies. 
  • You're covered anywhere in the world. 
  • We offer flexibility - you can apply to increase or decrease your monthly premium amount with no fees. 
  • Free Will Kit worth £100 included with every policy. 


Our Feefo 2022 Platinum Trusted Service Award 

We have won the Feefo Trusted Service Award for 2022. Feefo ratings and reviews are only collected from verified customers – that means they are always genuine. Companies that meet their criteria of excellence achieve Trusted Service recognition. So, you know that Smart Insurance is highly rated by customers. 


We help customers make informed decisions 

You don’t have to get in touch with us to learn more about our products. The Smart Insurance blog is a life insurance information hub. Find helpful guides such as how life insurance works and how to calculate your life insurance policy. We even have a decision guide to help you choose the right policy for your needs.  

Excellent customer service 

Fairer Finance customer experience ratings come down to one key thing... positive customer experiences! We are based right here in the UK and it’s easy to get in touch. You can contact us by phone on 0800 977 6057 or by email: We’re available Monday to Friday from 8:00 am to 9:00 pm, Saturday from 9:00 am to 6:00 pm and Sunday from 9:00 am to 5:00 pm. If you contact us out of hours, we’ll be sure to get back to you as soon as possible. Sorting a life insurance policy and getting the support you need is easy with Smart Insurance.