Underrated Benefits of Life Insurance

Finding the right protection for your loved ones can be confusing. That’s why at Smart we provide straightforward, easy to arrange life cover to help protect the life you’ve built.

Getting cover sorted for your family is one thing, but we want to show you that there are many other benefits, too. Peace of mind and financial protection are essential, but in this blog, we’ll explain some of the underrated benefits included with our policies that are tailored for families throughout the UK.

undefinedundefinedStraightforward cover for your loved ones

We want our customers to enjoy total confidence that their loved ones will have some financial protection in place should they pass way. At Smart Insurance, we offer up to £750,000 of cover which you can choose depending on how much cover suits you. Things like mortgage repayments, school expenses, or the cost of the weekly food shop are not things a family should have to worry about during an already difficult time. This is the first thing to consider, and we provide this straightforward lump sum to ensure your family will have some help should the worst happen.

undefinedundefinedTerminal Illness Cover

In addition to life cover, we offer immediate financial support for those who are diagnosed with a terminal illness. With 100% advance cover for terminal illness, you can access this cover when you need it the most. If ever the worst were to happen, we aim to allow you to focus on your well-being without the added stress of other financial constraints, so you can make the most out of the time spent with your family.

undefinedundefinedThe process couldn’t be simpler

Getting life insurance doesn’t have to be a lengthy or tricky process. At Smart, we offer a quick and simple application process designed to save you time and effort. With no unnecessary, complicated forms, you can get cover in minutes.

The best part is, with Smart Family Life Insurance, there are no medical or blood tests required. You’ll just be asked a few quick health and lifestyle questions. Our UK based team of specialists will take it from there - giving you the chance to plan without the fuss.

undefinedundefinedAn award-winning service you can trust

Choosing the right provider is an important decision. With Smart, you can rely on a trusted service that’s been earned over time. By consistently providing the highest quality of service to our customers – new and old, Smart has been rewarded by experts and our own customers alike. We’re proud to have earned a Platinum Trusted Service Award from Feefo for the fourth year running, as well as their coveted 10 Years of Excellence Trusted Service Award 2024. This is based on consistent positive customer reviews over the years. We’ve also been ranked #1 in the market by Fairer Finance for the second year in a row, and we’re consistently rated ‘Excellent’ on Trustpilot.

undefinedundefinedImmediate cover

The last thing you need when looking for peace of mind is having to wait before enjoying it. With Smart Family Life Insurance, you can enjoy immediate cover from day one1. Without the added stress of waiting periods, you can get back enjoying your life knowing that your family will have some financial help in place as soon as you choose Smart.

undefinedundefinedExtra benefits

We want to let our customers know that we’re here for them whenever they need us. As a token of our appreciation, Smart customers can enjoy added incentives such as a £125 gift card from some of the UK’s leading retailers. We don’t want to leave it at that either. With Smart Cashback, you’ll also get 10% of your first year’s premiums back after 12 months2. It’s our way of saying thanks for choosing Smart to help protect the life you’ve built.

undefinedundefinedFree Health & Wellbeing Services3

We know well that a family’s needs extend far beyond financial matters. That’s why all policyholders who’ve chosen Smart receive FREE access to health and wellbeing services with every policy. These services mean you, your partner, and any children you have (up to age 21) will have access to a range of health and wellbeing services. These include on-demand 24/7 UK GP advice, mental health support, and expert advice from nutritionists. Take a look at our Health and Wellbeing Services page for more information.

undefinedundefinedSmart Life Insurance

Life insurance doesn’t have to be scary. From immediate cover and terminal illness support, to a hassle-free application process and added benefits, Smart Life Insurance can help protect the life you’ve built. In securing some protection for your loved ones, you can enjoy peace of mind that they’ll have help whenever they may need it. Give our UK-based team a call on and we can secure your quote in a matter of minutes.

Protect the life you’ve built, the Smart way

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For new Family Life Insurance policy holders only, once a minimum of 6 successful monthly premiums have been paid and the total premiums paid exceed the face value of the gift card. View full terms and conditions. Restrictions apply, see www.amazon.co.uk/gc-legal.


You will have full cover from day one except if death is the result of self-inflicted injury in the first 12 months.


As a Smart Family Life Insurance policy holder, once you've made 12 full monthly premium payments, you'll get back 10% of your first year's premiums which will automatically be paid within 14 working days. It’s simply our way of saying thank you for choosing Smart Insurance.


Please note that the Smart Insurance Health and Wellbeing services do not form part of your life cover contract and it could be changed or removed in the future. This is a non-contractual benefit from Smart Insurance and can be withdrawn at any time. These services are only available to customers who purchased their policy on or after 27th September 2023.