What is Life Insurance?

We all know that family life can get hectic, and it can be hard to find the time to plan ahead. It’s easy to get caught up in the day-to-day and ignore certain things. However, getting life insurance could be one of the most important things you do for your family. Life Insurance is a way for you to get peace of mind and help protect the life you’ve built for your family. It’s a safeguard for whatever the future might bring.

To break it down at its simplest, life insurance is a contract. You set this contract up between yourself and a life insurance company. This contract promises to pay out a cash lump sum when you die.

While it might seem like yet another expense, putting some thought into it today can make a huge difference to your loved ones. At Smart Insurance, we want to give you the tools to help you protect the life you’ve built for your family.

undefinedundefinedDo you need Life Insurance?

Sometimes looking after your family can feel like a full-time job. It can seem like there’s an endless list of things to do and never enough time to do them. It can be tempting to put life insurance off as something that takes too much time or something you would never use. Financial talk is also liable to send chills up your spine. A common reaction is “I’m young and healthy, why would I need to take out life insurance?”.

As we get older, we begin to build a life for our loved ones. And while you could well be in the prime of your life now, the reality is that you don’t know what is around the corner. With things like houses, children and spouses to look after, you might start to think about how you can properly protect them.

Life insurance is a way of making sure your loved ones don’t have to worry about all those financial commitments. The cash lump sum from a life insurance policy can be used to pay for things like a mortgage or other loans and debts. We understand it can be hard to think about what life would be like if you weren’t around to provide for your loved ones anymore. By getting a life insurance policy you’re getting peace of mind that the ones you care about most will have support when they need it. 

undefinedundefinedHow much life insurance should you get?

So, you may have decided to get life insurance but you’re not sure where to start or how much you might need. In the same way that no two families are alike, no two life insurance policies are the same. How much life insurance you will need or want will depend on your needs.

At Smart Insurance we want to help you protect the life you’ve built for your family. So, when thinking about how much to apply for you should consider what you would like to protect. It could be used to help pay for a mortgage or settle other loans and debts. So having a think about how much your debts or mortgage cost can give you a better idea of how much to apply for. With Smart Family Life Insurance, you can apply for up to £750,000 worth of cover depending on your age when you are applying.

If you’re still not sure where to start, there’s no need to panic! Our UK based team of specialists can help you to secure cover you can feel confident in. They’ll help you to secure your very own tailored life insurance policy over the phone in a matter of minutes. Allowing you to get on with things feeling confident no matter what the future might hold. You can also use our life insurance calculator to better understand what cover might suit you.

undefinedundefinedWhy choose Smart Insurance?

At Smart Insurance, our cover is designed to help protect family life. We want to make it as straightforward as possible to secure cover you can feel confident in. That’s why we offer tailored life insurance policies that are only available exclusively with us. You won’t have to waste time ringing around and spend hours on the phone. We understand that your time is precious, so we’ll get straight to the point. All the while making sure you are comfortable with your life insurance policy.

We set high standards for ourselves, and we make sure that we provide every customer and their family with an excellent level of service. You don’t have to take our word for it though. Smart Family Life Insurance has earned a 5-star rating on Defaqto. We're also proud to have an ‘Excellent’ rating on Trustpilot after thousands of independent reviews. Not to mention that we have received the Platinum Trusted Service award from Feefo as well as their coveted 10 Years of Excellence Trusted Service Award 2024. We’re also ranked #1 in the market for customer experience by Fairer Finance.

Smart Life Insurance

Smart Life Insurance can be broken down into 2 straightforward policies. I know your financial jargon senses might be tingling but really, it’s quite simple. Here’s a quick overview of them:

  • Family Life insurance
  • Guaranteed Life Insurance

Both of these policies offer your loved ones a cash lump sum, so which policy you choose is up to you and based on your own circumstances. At Smart Insurance, we want to simplify the process and help make getting life insurance as straightforward as possible for you.

undefinedundefinedWhat is Family Life Insurance?

Starting a family can be pretty scary. Somehow, in the end, those sleepless nights, nappy changes and nights in are worth it. Wanting to protect your family is an instinct that we all share. That’s where the Smart Family Life Insurance policy comes in. If you live in the UK and are aged 18 to 64, you can apply for our Family Life Insurance policy.

With a Family Life Insurance policy, you can apply for up to £750,000 worth of cover depending on your age. We offer cover from day one so, once your policy is in place you’ll be protected. You can choose your payout level to fit with your needs and budget.

With this policy there is a big choice you need to make. Whether you want to go for an Age-Based or a Level Policy.

undefinedundefinedWhat type of life insurance do you need?

At Smart Insurance, we understand that every family is different and has a unique set of needs. That’s why we offer our customers two different types of policies with Smart Family Life Insurance.

Critical Illness Cover

This optional cover gives a cash lump sum payment from your life insurance benefit should you suffer from a specified critical illness. With it you can choose a benefit amount of up to 50% of your existing Life Insurance benefit. Critical Illness Cover could help give you and your family some much-needed relief from medical bills, loss of income, and other financial strains, so that you can focus on what matters; recovering and being with the people you love.

Childrens Cover

It can feel unthinkable but if your child suffers a serious illness or injury, it could add financial strain. With Children’s Cover, you can choose a benefit amount of between £10,000 and £30,000, which will be paid out if your child suffers a serious illness or injury or passes away in an accident. This cover is designed to help you and your family can focus on getting through it together without having to worry about your finances.

What is Guaranteed Life Insurance?

At Smart, we also have our Guaranteed Life Insurance policy. If you are a UK resident between the ages of 30 and 80 you are guaranteed to be accepted. There are no medical or health questions. This is a straightforward plan where you select the benefit amount between £2,000 and £20,000, depending on your age. Your premiums (the amount you pay each month) won’t change for the whole length of the policy. You’ll get cover for accidental death straight away and cover for death by any cause after 24 months.

Things to consider with all policies:

  • There is no cash-in value at any time
  • Inflation may reduce the value of your benefit amount

undefinedundefinedHow to get a policy with Smart Insurance

If you’re interested in getting your very own Smart Insurance policy, you’ll be glad to hear that the process is simple and straightforward. All you’ll need to do is get in touch with our UK-based team of life insurance specialists. They are ready and waiting to help you secure a policy you can have confidence in. From there they’ll ask you a couple of simple health and lifestyle questions. Don’t worry though, your policy can be sorted out in a matter of minutes over the phone. Here are some of the benefits you can look forward to as a Smart Family Life Insurance customer:

  • Personalised protection – Apply for up to 750,000 of cover depending on your age with optional extras such as Critical Illness and Children’s Cover
  • Terminal Illness cover – Get 100% of your benefit amount in advance if you’re diagnosed with a terminal illness1
  • Easy to apply with a simple process 
  • Award-winning service – We’ve earned an ‘Excellent’ rating on Trustpilot, and the 10 Years of Excellence Trusted Service Award 2024 from Feefo. We’re also rated Gold and ranked No.1 in the life insurance market for customer experience by Fairer Finance. And what’s more, we won Best Life Insurer in the The Times Money Mentor Awards 2023
  • 5-star product – Smart Family Life Insurance has been rated 5 stars by Defaqto, so you know you’re getting a high-quality policy
  • Immediate cover – Get cover from day one2
  • 99% of all claims having been paid3 – Rest easy in knowing you’ve chosen protection with a great track record 
  • Gift Card worth £125* – Choose a Gift Card from Amazon.co.uk, Tesco or Argos
  • Smart Cashback – Get 10% of your first year's premiums back once you've made your first 12 successful monthly payments4
  • FREE Health and Wellbeing services5
  • Great value – Get cover from as little as £14.77 a month6 in the first year for a £250,000 benefit amount

Protect the life you’ve built, the Smart way

Life insurance doesn’t have to be complicated. You can protect the most important things in your life today. Sometimes you just want to talk it all over with a real person. With Smart Insurance, you can get an exclusive policy tailored to your family’s needs. There’s no need to spend hours wasting time ringing around and searching online. You can get award winning life insurance from a provider you can trust. Our UK based life insurance specialists are ready and waiting to help you to secure protection for your family.

Protect the life you’ve built, the Smart way

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For new Family Life Insurance policy holders only, once a minimum of 6 successful monthly premiums have been paid and the total premiums paid exceed the face value of the gift card. View full terms and conditions. Restrictions apply, see www.amazon.co.uk/gc-legal.


If you are diagnosed with 12 months or less to live by a medical specialist, the benefit would be paid in full.


You will have full cover from day one except if death is the result of self-inflicted injury in the first 12 months.


Smart Insurance products are provided by Scottish Friendly. Scottish Friendly approved and paid 99.38% of all life insurance claims they received in 2022.


As a Smart Family Life Insurance policy holder, once you've made your first 12 full monthly premium payments, you'll get back 10% of your first year's premiums which will automatically be paid within 14 working days. It’s simply our way of saying thank you for choosing Smart Insurance.


Please note that the Smart Insurance Health and Wellbeing services do not form part of your life cover contract and it could be changed or removed in the future. This is a non-contractual benefit from Smart Insurance and can be withdrawn at any time. These services are only available to customers who purchased their policy on or after 27th September 2023.


Based on £250,000 of cover for a 32-year old non-smoker, on an individual age-based policy in the first year. Premiums depend on personal circumstances and increase annually based on age and cover. T&Cs apply.